eCommerce Marketing Strategies – 12 Killer Tips

eCommerce Marketing Strategies – 12 Killer Tips

Tips covered in video:

Tip #1 – Use a good cart. Shopify, WooCommerce, BigCommerce

Tip #2 – Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video

Tip #3 – Schema markup for google rich cards (schema markup testing tool)

Tip #4 – Optimize your product feed via Google Merchant center

Tip #5 – Run Google shopping ads

Tip #6 – Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram

Tip #7 – Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand.

Tip #8 – Invest in social media management, build an organic following.

Tip #9 – Automate email marketing (holiday, birthdays) and send end of month promotions.

Tip #10 – SMS VIP deals

Tip #11 – Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service

Tip #12 – create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon.