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How You Could Be The Next Apple Based on Your Business Plan

As someone who has worked with some of the most successful and high tech startups, as well as with Broadway shows trying to help them understand how they can create a brand out of themselves, make an effective message for marketing, as well as help them create pitches that can attract the attention of possible investors, along with their money. The one thing they all share is a few mistakes that they are all making.

If you are someone who has an idea in their mind, an idea that can one day turn into a successful business, you will soon find yourself on a road to success and stardom that is only traveled on by entrepreneurs. You will also find yourself visiting fund raising events, as well meeting venture capitalists, and you will do so with the business idea in your hand.

Making the perfect business plan is never a difficult thing, but it does take the right type of person. Below are four effective ways that you can use to create one of the most meticulous business plan that will guarantee success for your startup, and will certainly make the investors ponder upon. Read the rest

Great Investments That Small Business Owners Should Make

Entrepreneurs are showing a great interest in lean startups. However, we cannot forget the importance of a proper business plan, something that is very important for starting a business, and later managing it, and taking it one step further. A business plan that is designed with the proper vision in mind will list the vision, along with all the steps that will be needed to achieve the vision. Additionally, a business plan also serves as a tool for communication as it helps the entrepreneurs know when they should invest the money that will help their business grow.

As someone who is responsible for starting many businesses, I have reached a point where I find four factors really important in which we should invest both our time and money. The factors that I am talking about are process, people, technology, and branding.

I firmly believe in the fact that investing in these factors can easily create a divide that will distinguish you from your competitors. Not only that, but it will also pave way for success in the longer run. In order to make things clearer, let us explore these factors further. Read the rest

7 Steps You Should Follow to Create an Impeccable Customer Service Strategy

Proficient managers help make the concept as well as importance of customer service easier to understand for the employees. A good customer service strategy can aid in creating a culture.

For organizations, having a good customer service should be a part of their goal. Additionally, the customer service strategies should be a part of employee goals to ensure that the business does reach the customer service objective they have set.

Making the employees understand the importance of customer service requires an efficient leadership because inherently, employees only work at the level they are trained to. This is the reason why having a strategy is so important in the creation and reinforcement of a service culture.

Speaking of customer service, Kayako’s live chat software is great for all businesses focusing on improving their customer service. Read the rest

eCommerce Marketing Strategies – 12 Killer Tips

Tips covered in video:

Tip #1 – Use a good cart. Shopify, WooCommerce, BigCommerce

Tip #2 – Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video

Tip #3 – Schema markup for google rich cards (schema markup testing tool)

Tip #4 – Optimize your product feed via Google Merchant center

Tip #5 – Run Google shopping ads

Tip #6 – Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram

Tip #7 – Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand.

Tip #8 – Invest in social media management, build an organic following.

Tip #9 – Automate email marketing (holiday, birthdays) and send end of month promotions.

Tip #10 – SMS VIP deals

Tip #11 – Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service

Tip #12 – create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. Read the rest